posted by admin on Dec 3

Why Non-profits Need To “Twitter”…

Wowwwww!!!… that is all I could say when I read about a non-profit group called Epic Change. This group is trying to provide education to the non-profit world about marketing and fund-raising concepts utilizing internet tools like Twitter, a free social communication networking service. When you sign up at Twitter you are asked – “What are you doing?”… No Really, that’s it – they have data that says a lot of family, work, partying “peeps”…want to know what their social circles are doing…and Twitter will send them updates – they are called “tweets”. Epic Change made their point about Twitter with a 48 hour fund-raising campaign that happened during Thanksgiving which raised $11,131.00 for a school in Tanzania. Epic Change does give credit for the fund-raising idea to use Twitter to the guys at the Future Now Market Better Group-which raised funds for three non-profits during Halloween in their “Trick or Tweet” project.

Epic Change added some marketing concepts to the idea- they called their project “TweetsGiving” – they sponsored a stand alone TweetsGiving website – and they put a face on the Tanzania School by providing great stories about the kids that would benefit from the donation. They then used Twitter’s social networks to get the project out to the world and people really gave – 364 of them!! The analysis of the project and how many page views…where they were coming from…how long they stayed in the website is very interesting to see if your non-profit is thinking about “Twittering” for dollars.